Greg’ McKeown dedicated his career to discovering why some people break through to the next level—and others don’t. The definitive treatment of this issue is addressed in McKeown’s latest project, the instant New York Times and Wall Street Journal bestseller, Essentialism: The Disciplined Pursuit of Less. Frequently topping the Time Management book category on Amazon, this book challenges core assumptions about achievement to get to the essence of what really drives success. McKeown is the CEO of THIS Inc, a company whose mission is to assist people and companies to spend 80 percent of their time on the vital few, rather than the trivial many. Clients include Adobe, Apple, Google, Facebook, Pixar, Salesforce.com, Symantec, Twitter, VMware, and Yahoo!.

His writing has appeared or been covered by Fast Company, Fortune, HuffPost, Politico, and Inc. Magazine. He is among the most popular bloggers for the Harvard Business Review and LinkedIn’s Influencers group, averaging a million views a month.






The Undisciplined Pursuit Of More = A Catalyst For Failure . . .

If you don’t prioritize your life, somebody else will for you.

Action regret is doing something you wish you hadn’t done. Inaction regret is not doing something you wish you had.

When you’re younger, you roughly feel the same amount of regret from actions and inactions. In a massive study that surveyed people people on their death bed, 86% of their regrets were inaction regrets. The dreams we didn’t go after… the 500 pound lions we did not chase.

Success Doesn’t Beget Success . . .

The answer to why some people don’t break through to the next level of success is usually success. Options and opportunities come with success. Success typically leads to undisciplined pursuit of more.

Explore – Create Space For Less. . . .

Here are some tangible ways to begin your journey on becoming an Essentialist:

  • Quarterly: Take a personal off-site to reflect on where you are and what’s actually been essential and what should be.
  • Weekly: Have an essential planning session (20-30 min), so that you can highlight and identify only the essential items to be accomplished that week.
  • Daily: make list of 6 essential things that need to be done. Cross out the bottom 5!

Eliminate . . .

We have to create a different criteria and ask ourselves, “What is the highest contribution I can make?

What is the best use of me? We must then create a system or routine in life to make it effortless to do the things.

If achieved your influence will expand exponentially.

Ghandi’s Supplies Best Definition For Essentialism . . .

Reducing oneself to zero.

Priority versus Priorities . . .

The word priority came into the English language in the 1400s and then it was singular. The original word came from Greek, meaning – the prior or very first thing. The word stayed singular for the next 500 years. It wasn’t until the 1900s that we came up with the pluralized term and started using the word priorities. But what exactly does the word mean? Can there be multiple very first things?

My time with EDGE|X was full of energy and light from beginning to end. In such a short time there was real camaraderie among the speakers together and with the huge turnout of people. Wonderful experience!
— Greg McKeown